Mostly the wild approach and so call entertainment captured the broadcasting pick time of mainstream media in which mission to motivate the human-mind to sell the products by advertisements or sponsored programs. However the giant visual media rarely focus to unnayan (development) news and initiatives that are bringing changes and development of the society. In this reality there is need alternative platforms to focus majority peoples beyond the commercials that peoples voice and development agenda get proper space. The multimedia web technology opens the golden door for these purposes. The unnayannews is trying to grasp this opportunity by casting Bangladeshi local content in online.

However UnnayanVideo is committed to overcome narrowcasting approaches of conventional television where viewers must present in a certain time to see scheduled programs. UnnayanVideo will widely produce non-time bound quality web documentary which will be reference from research and understand the reality of Bangladesh. All the contents would be accessed to viewers in any time and anyplace of the world. However It could be an active forum for sharing Bangladeshi visual contents on development over the whole world.

Outcomes:

Media literacy for democracy:

It will increase media literacy among people through differentiating between the commercial TV products and UnnayanVideo concepts. People learn to identify the media hegemony of the ruling class. It will visualise the potentials and opportunities in front of people that may halt the frustrations.

Alternative media:

It will be an alternative public media open for all to say inconvenient truth beyond the censorship against any injustice, exploitation and inequalities by sending news, photo and clips by e.mail, cell phone or any softcopy. However UnnayanVideo will work as catalyst to bring transparency and accountability in the society by forming an open forum to screening the voice of voiceless.

Advocacy tools:

UnnayanVideo will encourage and give confidence to use online media as advocacy tools to human rights and development organisations of Bangladesh like development counties where internet speed still now slow. However it profoundly effect to alternative media presentation for development and life-orientated education.